As a small business CEO, I've learned that one of the most fundamental responsibilities of leadership is assembling the right team. In my previous life leading a marketing agency, in its early years my business partner and I developed and presented the first 20+ marketing strategies to our clients. After each presentation, we would always [...]

After years of running a marketing agency and now working with small businesses through Skayle 360, I've seen a critical gap in most organizations: a compelling vision that teams understand and embrace. The stats are eye-opening: only 42% of employees can articulate their company's vision according to Gallup, yet Deloitte found .[...]

In my work with small businesses and non-profits across dozens of industries, I’ve found that once the foundational elements are in place, there’s a second tier of website strategies that can dramatically increase conversion rates. These aren’t about major overhauls – they’re strategic adjustments that often produce outsized results. With

Let’s be honest – your website is doing a lot of heavy lifting for your business. It’s where all your marketing efforts eventually lead, whether someone finds you through LinkedIn, Google, or your business card. After helping hundreds of small businesses transform their online presence, I’ve learned that an optimized

Let’s be honest – your to-do list as a small business leader never actually ends, does it? For every task you gleefully check off, three more appear, each seemingly more urgent than the last. The constant juggling act leaves you exhausted, your team confused about priorities, and your business stuck

Remember when AI seemed like science fiction? Now it’s transforming how we run our businesses, and AI agents are leading the charge. In my last post, I explored how these digital assistants are revolutionizing marketing, sales, and operations. The next step is to figure out how to actually bring AI