Marketing · Sales · Leadership · AI
Unlocking your company's growth potential.
A 360° training program that harnesses Marketing, Sales, Leadership, and AI to drive breakthrough growth — built for small business leaders who are ready to scale.
360°
Inter-Departmental
5
Workshop Modules
15
Companies Per Cohort
300+
Leaders Trained
Watch The Overview
Built for the engine of our economy.
Small businesses drive the economy — and running one isn't easy. SCALE UP is designed to help you cut through the noise, sharpen your strategy, and scale to the next stage of growth.
YouTube
How we help you grow.
Three flagship paths to scale your business— choose the one that fits where yourcompany is right now.
01 / Cohort Program
SCALE UP Training
A holistic 360° training program that equips your company with inter-
departmental growth strategies. Five modules. Small group format. Built
around the SCALE UP framework.
Explore Modules
02 / Peer Forum
CEO Roundtable
Unlock the collective potential of CEO peer insights paired with instructor-
led growth training. A forum for executives who want to scale alongside
other leaders.
LEARN MORE
Watch The Overview
SCALE UP, fully funded by the state.
If you're a Massachusetts business with 100 or fewer W-2 employees, the state's Workforce Training Fund Express Grant can cover the full cost of SCALE UP — up to $3,000 per employee, per course. Most cohorts pay nothing out of pocket.
Skayle360 is a registered training provider in the Express Course Directory, which means our courses are pre-approved. We'll walk you through the application from start to finish.
Start Your Grant Application
→
Grant administered by Commonwealth Corporation. Award subject to
eligibility and approval. Skayle360 does not control grant outcomes.
$3K
Per Employee
What it covers.
Up to $3,000 per employee per course, with a $15,000 annual
cap per employee. SCALE UP is structured to fit cleanly within
these limits — most companies receive 100% reimbursement
on training costs.
≤100
W-2
Employees
Who qualifies.
For-profit Massachusetts businesses with 100 or fewer W-2
employees and a physical location in the state. You'll need a
Certificate of Good Standing from the DOR and a Certificate
of Compliance from the DUA — we help you gather both.
21d
To Approval
How fast it moves.
Express Grant applications are typically reviewed and
awarded within 21 business days. We help you complete the
application, gather supporting documents, and submit — so
the timeline is predictable.
5.
The SCALE UP framework, module by module.
Five workshop modules build sequentially across strategy, team,
marketing, lead generation, and AI — designed to give your company a
complete growth operating system.
01
Strategic Planning
▸
Crafting Your Unique Selling Proposition
▸
Defining Your Core Values
▸
Becoming Client-Centric
▸
Building Company Scorecards
▸
Understanding the Golden Circle
▸
Assessing Client Satisfaction
▸
Developing Your Strategic Plan
▸
A Robust Marketing Strategy
→
02
Building Your Team
▸
Building a Strong Company Culture
▸
Strengthening the Role of Leadership
▸
The 5 Whys
▸
Leading By Example
▸
Retention Strategy for Key Employees
▸
Overcoming Unproductivity
▸
The 5 Dysfunctions of a Team
▸
Embracing Radical Candor
→
03
Marketing Strategy
▸
Developing Your Marketing Strategy
▸
Becoming Customer-Centric
▸
The Paid-Owned-Earned Framework
▸
Building Out a Marketing Plan
▸
Differentiating Your Brand
▸
McKinsey's Customer Decision Journey
▸
Porter's 5 Forces
▸
Developing a Robust Content Library
→
04
Lead Generation
▸
Cutting-Edge Website Tools
▸
Retargeting Strategies
▸
Email Marketing Best Practices
▸
Mastering Social Media
▸
SEO Strategies & Best Practices
▸
Maximizing Google Paid Search
▸
Cold Email Mastery
▸
Conversion Optimization
→
05
AI for Growth
▸
Artificial Intelligence Introduction
▸
ChatGPT for Buyer Personas
▸
Additional AI Tools to Know
▸
AI Workflow Design
▸
The Power of the Prompt
▸
ChatGPT for Strategic Planning
▸
The Rise of AI Agents
▸
Responsible AI Adoption
→
Hear From Our Clients
Growth, unlocked.
Trusted By Leaders
The proof is in the results.
Real outcomes from CEOs, executive
directors, and business owners who've
completed SCALE UP training.
If I were to start a new company or work to scale an
existing company today I would implement the Skayle 360
program for the entire executive team.
Tim O'Neil
Chief Executive Officer · Wellness Croft
"
"
FAR exceeded expectations. We got so
much out of this. So loved the course. I'm
not the type who gives all 5's but this was
the best course I've ever taken.
Todd Civin
Director of Communications · SMILEMass
"
The AI portion blew my mind and will be
put to use immediately. Good pacing of
content, very well organized, and very
generous with sharing materials.
Jean Mineo
Executive Director · Bellforge Arts Center
"
Chris is the consummate business leader,
teacher, and mentor. He brings deep
experience helping businesses achieve
their goals for success.
Eric Basta
Business Development Manager · NH MEP
"
The course was well laid out from Module 1 through Module 4. Each module seemed to build off the previous. It exposed me to so many new, exciting tools.
Joe Dorrian
Chief Executive Officer · ITI Devices
"
We were provided a solid marketing plan that will better position us to gain back lost market share and increase visibility within our industry.
Kel Jackson
Chief Executive · Hueson Wire & Cable
"
I thought the training was exactly what our team needed. I loved the group work aligned with the content. This was a game changer for us.
Christine Monska
Executive Director · Women's Fund SouthCoast
"
The discussion and material moved our team to re-consider areas we previously thought were complete. Planning on incorporating the methods into our annual strategic planning.
Rick Orlando
VP of Corporate Programs · Mide Technology
"
SCALE UP forced me to step back from day-to-day responsibilities to focus on our business goals and how we plan to accomplish them.
Walter Esker
Account Manager · PMR
"
Amazing and insightful, well delivered results in all areas of marketing & AI.
Farzan Amiri
CTO · Prosper Solution
"
Great training. Brought me back to the reasons for starting this business and helped me to clarify my messaging in important ways.
Alex Vasquez
CEO · Integrated Strategy Consulting
"
I enjoyed the entire process but especially how it all came together at the end using AI tools. We have a very detailed, practical business plan we have already begun executing on.
Michael Wenzke
CEO · The Revolutionary Story Tour
"
This was a great opportunity for our company and a team builder for our employees. We learned invaluable information and the AI module was awesome.
Zovig Kanarian
General Manager · Boyajian, Inc.
"
It was phenomenal. I really appreciated your willingness to go above and beyond and work with us 'after hours.' It was absolutely fantastic in every way.
Dr. Allen Roda
CEO · Dissertation Editor
"
Chris's ability to succinctly highlight a complete marketing plan and overall business best practices allowed me to really rethink my current business structure.
Kelley Silva
Owner · All About the Massage
"
This course was very valuable and enriching. I feel like I have so much more work to do to apply it to my business, but I am inspired to do so!
Shayna Ferullo
CEO · Snowy Owl Coffee Roasters
"
Chris's trainings helped our company to meaningfully move the needle in terms of developing our business strategy, marketing techniques, and overall game plan for years to come.
Jake Schneider
CEO · Atlas Analytics
"
So much valuable information! It was great to cover a large spectrum of business needs. Module 3 — Developing A Marketing Strategy — was my favorite. Much of what I learned will be implemented.
Christian Oliveiri
Business Development Executive · ICS
"
Far and away the best part was the incredibly insightful and generous time Chris spent outside of the sessions working on our materials with us.
Natalie Kuldell
Executive Director · BioBuilder
"
A ton of great information and tools provided. I found it enormously valuable and left each training session excited to work on what we had covered.
Sandee Buckley
Director of Operations · Hopkinton Center for the Arts
"
Chris is a wonderful facilitator. He and his team are very knowledgeable. They put a lot of time and care into the information they share and offer practical tools that are easy to implement.
Kelley Silva
Owner · All About the Massage
"
Chris is a great leader and a successful entrepreneur and has the ability, skills, and personality to help you get your business to the next level.
Aaron Bishop
Director of Business Development · CMC Construction
"
An excellent small business training delivered with great care and expertise. Extremely valuable. Chris did an excellent job.
Fleet Maull
CEO · Prison Mindfulness
"
Chris's delivery of information reflected a genuine interest in developing the knowledge base of the participants. For my younger team members, this training was invaluable.
John Bahouth
Strategic Advisor · New England Hydropower
"
I learned much more than I was expecting to. I feel extremely confident in supporting my President & CEO. Modules 3 and 4 were groundbreaking for me and my responsibilities.
Alexa Spath
Operations Coordinator · Springfield School Volunteers
"
The training was very informative. I found the breakout rooms also very helpful to be able to work on things in the moment. I enjoyed how the modules built upon each other.
Sarah Donovan
CEO · I.G. Marston
"
We have already started finding ways to leverage AI and will implement strategies from Module 1 as we update our strategic plan.
Denise Cogman
President & CEO · Springfield School Volunteers
"
Chris is a great leader and a successful entrepreneur and has the ability, skills, and personality to help you get your business to the next level.
John Fallon
Marketing Director · Static Solutions
"
An excellent small business training delivered with great care and expertise. Extremely valuable. Chris did an excellent job.
Lisa Rocheleau
Owner · Rocheleau Tool
"
Very happy I participated. Highly relevant and valuable content that will be really useful in scaling our business and building enterprise value.
Brian Dunckley
CEO · Plum Pointe Wealth Management
Founder & Lead Trainer
Lead Trainer
Chris Ciunci. Operator. Coach.
Chris has spent two decades helping small and mid-sized companies scale — first as an operator inside high-growth firms, then as an advisor and trainer to dozens of CEOs across the Northeast. He founded Skayle 360 to package what he learned into a practical, repeatable system.
His training philosophy is simple: no academic frameworks for their own sake. SCALE UP is built around 20 growth templates — a 1-year strategic growth plan, a marketing strategy, an AI roadmap, and 17 more — that participants fill in for their own business as they go. Every cohort ends with a complete growth plan that's already in motion.
Experience
20+ years scaling SMBs
Specialty
Marketing, Sales, Leadership & AI
Author
SCALE UP
Based In
Boston, MA
Learn more
What makes SCALE UP different.
Three reasons SCALE UP works where most training programs don't.
01 / Led By An Operator
Trained by an award-winning operator.
SCALE UP is taught by Chris Ciunci — SBA Business Person of the Year, Yale graduate, and the founder of a marketing agency he scaled himself. He's since trained 300+ leaders running their own small businesses.
02 / Template-Driven
20 templates you can use right away.
SCALE UP is built around 20 growth templates — including a 1-year strategic growth plan, a full marketing strategy, and an AI roadmap. You leave each session with a deliverable you can deploy the next day.
03 / Applied Live
Built around your business.
Every template is completed against your actual numbers, your team, and your market — not hypotheticals. By the end of the cohort, you've co-built a plan with Chris that's specific to your company and ready to execute.
Founding Cohort · Now Enrolling
Ready to Scale?
Our fall cohort opens with limited seats. Reserve yours now — and join CEOs and executive directors who've used SCALE UP to grow their companies.
Frequently Asked
Common questions.
SCALE UP and the WTFP Express Grant both have nuance. Here's what most leaders ask before they enroll.
Does my company actually qualify for the WTFP Express Grant?
If you're a for-profit Massachusetts business with 100 or fewer W-2 employees and a physical office, factory, or warehouse in MA, you almost certainly qualify. All for-profit MA companies pay into the Workforce Training Fund through unemployment contributions — that's what funds the grant. We help you confirm eligibility and gather the three required documents (Certificate of Good Standing, Certificate of Compliance, W-9) as part of intake.
How does reimbursement actually work?
You pay for each course as your employee completes it, then submit a reimbursement request to Commonwealth Corporation with the invoice and proof of payment. The state reimburses the full amount, up to the cap. We provide every document you need and walk you through the reimbursement submission for the first course at no charge.
What are the actual grant caps?
The WTFP Express Grant caps reimbursement at $300 per instructional hour, $3,000 per employee per course, and $15,000 per company per calendar year. SCALE UP is structured to fit comfortably within those limits.
If you want to send multiple people or run a larger program, the Express Grant can now be paired with the WTFP General Program in the same year — we'll help you map the path.
Can I send more than one leader through the program?
Yes. The $15,000 cap is per company per calendar year, so you can send additional leaders the following calendar year. Or pair the Express Grant with the WTFP General Program (allowed simultaneously as of April 2026) for larger rollouts. Or you can fund additional seats out-of-pocket.
We'll help you map the path that fits your team's size and timeline.
Do trainees need to be paid during class?
Yes — this is a WTFP requirement. Employees must be paid their regular wages while attending training. The grant is intended to upskill working employees, not to fund unpaid time.
For SCALE UP, that means roughly 2.5 hours of paid time per session, twice a week, for the duration of the cohort.
What if my application gets denied?
Denials are uncommon when eligibility is confirmed up front, which is why we walk through it before you apply. The most frequent reasons for denial are missing documentation or being out of compliance with the DOR or DUA — both of which we help you check before submission.
If something does come back rejected, we work with you to address the issue and resubmit.
A peer forum for small business CEOs
CEO Roundtable
The Skayle360 CEO Roundtable is more than a discussion group— it's a strategic community of leaders united by a single goal: driving top-line growth. Tailored coaching, peer-testedframeworks, and a confidential forum, designed exclusively forsmall business CEOs.
Format
Monthly · In-person & virtual
Built for
Small business CEOs
Commitment
One-year membership
Confidentiality
NDA-bound · Trusted
Investment
$12K · MA grant-eligible
How it works.
A focused, confidential format designed to compound peer wisdom into measurable revenue growth.
01
Peer Collaboration
Exchange growth strategies with fellow CEOs in a confidential setting built
on trust and shared experience.
→
02
Targeted Growth
Strategies
Every session is focused on strategies that drive top-line revenue growth
and solve your toughest business challenges.
→
03
Comprehensive
Resources
Access 20+ business frameworks and an exclusive Growth Workbook
designed to fuel measurable, repeatable success.
→
04
Confidentiality
All members sign NDAs, ensuring open, honest, and secure discussions
across every meeting.
→
05
Yearly Commitment
A one-year membership fosters deep, impactful collaboration and the kind
of long-term, compounding growth shorter formats can't deliver.
→
Expand & thrive.
What members walk away with — concrete outcomes that move the top line within the first year.
01 / Outcome
Revenue Growth
Achieve substantial top-line
revenue growth within the first
year through targeted, peer-
tested strategies.
02 / Outcome
Market Expansion
Gain the expertise and tools
needed to successfully enter
new regions and adjacent
markets with confidence.
03 / Outcome
Increased Market
Share
Grow your customer base and
fortify your competitive position
within an industry that's only
getting louder.
04 / Outcome
Sharper Sales
Pipeline
Accelerate deal closures with a
refined, high-performance sales
strategy that boosts efficiency
and conversion.
.jpg)
The Book
The foundational SCALE UP framework, in print.
SCALE UP is the foundational resource behind every Skayle 360 workshop and custom training engagement — a practical playbook drawn from two decades of scaling small businesses.
It's the book leaders use to align an executive team, structure a growth plan, and put marketing, sales, leadership, and AI into a single operating cadence.
An invaluable compass for the small business community. SCALE UP
bridges the gap between theory and the real world. It's a playbook
every business leader should have on their desk.
Kathie Mahoney · President, MassMEP
Get In Touch
Let's talk about your growth.
Tell us a little about your company. We'll come back within one business day with cohort fit, recommended next steps, and any questions you'd like to discuss with Chris directly.
Phone
Email
Follow
Unlocking your company's growth potential through 360° training across Marketing, Sales, Leadership, and AI.
© 2026 Skayle 360 · All Rights Reserved
399 Boylston Street, Boston, MA 02116