As a small business owner, you've probably heard these terms thrown around interchangeably: "We need better branding" or "Our marketing isn't working." But branding and marketing are fundamentally different, and confusing them is costing you customers and growth.[...]

As a small business owner, you're constantly making strategic decisions about pricing, costs, suppliers, and customer satisfaction. While it's easy to get lost in the complexity, Harvard Business School Professor Felix Oberholzer-Gee has created a remarkably simple framework that can transform how you think .[...]

As a small business CEO, I've learned that one of the most fundamental responsibilities of leadership is assembling the right team. In my previous life leading a marketing agency, in its early years my business partner and I developed and presented the first 20+ marketing strategies to our clients. After each presentation, we would always [...]

After years of running a marketing agency and now working with small businesses through Skayle 360, I've seen a critical gap in most organizations: a compelling vision that teams understand and embrace. The stats are eye-opening: only 42% of employees can articulate their company's vision according to Gallup, yet Deloitte found .[...]

In my work with small businesses and non-profits across dozens of industries, I’ve found that once the foundational elements are in place, there’s a second tier of website strategies that can dramatically increase conversion rates. These aren’t about major overhauls – they’re strategic adjustments that often produce outsized results. With

Let’s be honest – your website is doing a lot of heavy lifting for your business. It’s where all your marketing efforts eventually lead, whether someone finds you through LinkedIn, Google, or your business card. After helping hundreds of small businesses transform their online presence, I’ve learned that an optimized